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Entertainment

Shatta Wale talks success with UPSA students, then samples a pupil's yoghurt

At the university's entrepreneurship conference he offered career advice instead of a concert, and a student pitched him a business idea.

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Dancehall star Shatta Wale visited the University of Professional Studies, Accra (UPSA) this week. Reports describe a talk to students on mindset and ambition, and a separate encounter in which a student pitched him a yoghurt business.

What we know

  • Shatta Wale was at the University of Professional Studies, Accra, where he met students.

What's disputed / unconfirmed

  • Nkonkonsa reported that he addressed students in place of his usual performance, as part of the UPSA 1000 & Entrepreneurship Conference. It said Vice Chancellor Professor John Kwaku Mensah Mawutor invited him. Other reports have not confirmed these details.
  • According to Nkonkonsa, he urged students to picture the future they want and work towards it, arguing that every big achievement begins with an idea. He also told them to copy his way of thinking rather than his lifestyle, to look beyond money, and to keep reviewing their brands to stay relevant.
  • The Press Radio reported that a student who appears to be in the yoghurt business pitched a partnership to the musician, and that a video shows him listening. It said the musician then had his bodyguard, Abongo, fetch a sample. Nkonkonsa did not report this.
  • The Press Radio said it is unclear whether the encounter will grow into a formal partnership, and that the video has drawn attention online.

Why it matters for Ghana

For students at UPSA and other Ghanaian campuses, a well-known artiste speaking about ideas and business rather than performing shows how entertainers are being invited into entrepreneurship events. Young founders looking for backers may also note how one pitch travelled online, although nothing in the reports says a deal has been struck.

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