Maison Yusif Fragrance wins luxury fragrance brand title for third straight year

Pinned summary · as of 06:55

For the third year running, Maison Yusif Fragrance has been honoured as the most innovative luxury fragrance brand at the Ghana Industries and Manufacturing Awards. Perfumer Yusif Meizongo Jnr started the company, which makes its scents by hand in Accra.

What we know

• Maison Yusif Fragrance took the innovative luxury fragrance brand prize again at the Ghana Industries and Manufacturing Awards, a third win in as many years.
• Perfumer Yusif Meizongo Jnr founded the brand in 2017.
• Its perfumes are put together by hand in Accra, using ingredients sourced from abroad.
• Among its scents are Bad Influence, Another Face of Oud Elixir and Deeper Than Words, while a further perfume, The Apex, is stocked by the New York retailer Flying Solo.

What's disputed / unconfirmed

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  The New Crusading Guide reported that the scents draw on Ghana's culture and heritage and that the brand handles both development and production of its fragrances in Ghana; this has not appeared in other reports.

Why it matters for Ghana

Local manufacturers rarely break into the luxury perfume segment, so repeated recognition for a brand that composes and assembles its products in Accra points to what Ghanaian producers can achieve at home. Sales through a New York stockist show a made-in-Ghana product reaching buyers abroad, which matters for export earnings and for jobs in small-scale manufacturing.