Gospel singer Empress Gifty named new face of Verna Mineral Water

Pinned summary · as of 16:03

Verna Mineral Water has signed a Ghanaian gospel singer as its newest brand ambassador, with ZionFelix identifying her as Empress Gifty. The unveiling was made through a tie-up with Twellium Industrial Company Limited, the firm that produces the water.

What we know

• A Ghanaian gospel musician has been introduced as Verna Mineral Water's newest ambassador, according to both ZionFelix and The Press Radio. ZionFelix named her as Empress Gifty and linked the deal to Twellium Industrial Company Limited.
• The singer thanked the management of Twellium Industrial Company for trusting her with the role, and both publications report that she called it a great honour.
• In her remarks she tied Verna to purity and health, and said water matters for healthy living. The Press Radio adds that she sees the brand as more than a bottled product.
• She said the water's low sodium level and balanced pH count among the features she likes, and that Verna's Changing Lives initiative gives the partnership extra meaning for her.

What's disputed / unconfirmed

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  ZionFelix reported that she also cited an endorsement of Verna by the Ghana Medical Association; The Press Radio did not mention this, and it has not been confirmed elsewhere.
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  An unnamed Twellium official told ZionFelix that the company was founded in 2014, starting out with four lines (Verna water, Bubble Up, Planet Drinks and Rush Energy Drink), and now makes about 50 product lines. These details come from one report only.
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  The same official listed further products, among them Rasta Choco Malt, Run Energy Drink, BiGoo drinks, Mcberry Biscuits, cakes, Twist cupcakes and the H&H food range covering spaghetti, rice, sardines, tinned beef and cooking oil, and spoke of winning Ghanaian consumers' confidence. Only ZionFelix carried this.
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  The Press Radio reported that the singer first shared the news on Instagram and said she is ready to work with the brand on healthy hydration, adding that her role would include backing Verna's hydration messaging and community programmes. No second report has confirmed these points.

Why it matters for Ghana

Celebrity endorsements shape what many Ghanaian shoppers put in their baskets, and bottled water is a crowded market in Accra, Kumasi and other cities. Consumers weighing the health claims made for Verna, such as its sodium level and pH, should note they are the brand's own selling points as relayed by its ambassador. The deal also shows a local manufacturer investing in a home-grown gospel star to build trust.