kokonsa
Business

AfroQuality opens Accra flagship store at A&C Mall, with a Lusaka branch due next

The retailer says its network lets African brands sell across borders without building a distribution route in every country.

Listen · 1:210:00 / 1:21

Pinned summary · as of

AfroQuality, a business that sells and distributes African-made goods, has launched its flagship shop at the A&C Mall in Accra. Two reports date the opening to Friday, 25 September 2026. The company already trades in Kigali, Dakar and Nairobi and plans a Lusaka branch on 1 October.

What we know

  • MyJoyOnline, The New Crusading Guide and NorvanReports all report that AfroQuality has opened its Accra flagship at the A&C Mall. The last two put the opening on 25 September.
  • Shops are already running in Rwanda's capital Kigali, Dakar in Senegal and Nairobi in Kenya, while the Zambian branch in Lusaka is scheduled to open on 1 October.
  • The Accra shop sells clothing, footwear, accessories and books from independent African makers. Ghanaian names on its shelves include Horseman, Wear Ghana, Kwadwoan Story Books, BLKSTAR UTD, Gold Coast Tokota, Love Ankara, Cheery Concepts and Fish & Plankton Books. Labels from South Sudan (Aramweer Organics, KELAM), Kenya (Enda Sports Shoes, Ikojn, Sandstorm), Togo (Piesco Memory) and Rwanda (Sonia Mugabo) are also stocked.
  • AfroQuality's founder, Saint Doe Tamakloe, presented the Accra shop as a business landmark and a celebration of culture at once. He also said brands can plug into the existing network to test markets and grow sales abroad, rather than creating a separate route to market in each country.
  • Tonyi Senayah, chief executive of the footwear and leather company Horseman, said the partnership has put its products on sale in Kigali, Nairobi and Dakar.
  • Awura Abena Agyeman, chief executive of Wear Ghana and its sister brand Republic of Africa, said poor distribution keeps many African fashion firms from scaling up, and that working with AfroQuality moves her firms nearer to their Pan-African aim of Africans clothing Africans.
  • Wear Ghana, Republic of Africa and Horseman each ran pop-up sales as part of the launch.

What's disputed / unconfirmed

  • Reports spell the founder's name differently: MyJoyOnline calls him Saint Hilary Doe-Tamakloe, while The New Crusading Guide and NorvanReports say Saint Doe Tamakloe.
  • MyJoyOnline quoted the founder as saying the platform can currently move products in five countries, that it hopes eventually to reach every African country and the diaspora, and that participating businesses simply need quality African-made goods, especially ones that keep well on the shelf. No other report carries these claims.
  • NorvanReports quoted Mr Tamakloe as saying the store unites regional talent in a way that speeds up intra-African commerce and gives shoppers an elevated lifestyle space. That comment appears in no other report.

Why it matters for Ghana

Small Ghanaian clothing, footwear and book makers often find it costly to sell beyond Accra and Kumasi, let alone abroad. A shop that stocks their goods beside labels from Kenya, Togo, Rwanda and South Sudan gives shoppers in Accra a wider choice of African-made products. Horseman's presence in Kigali, Nairobi and Dakar shows the kind of export route the company says it now has.

A submission flags this story immediately and is reviewed against our corrections policy.

Related stories